How I turned a burned-out email list into a $119K sales engine through strategy, systems and smart marketing.

  • A woman with dark brown hair, wearing a pink tank top and black jeans, standing indoors with her hands behind her head and looking at the camera.

    The Brand

    Bare Activewear is a modern, minimalistic apparel brand run by founder Jessica, known for premium activewear pieces and an engaged but increasingly fatigued email list.

  • Back view of a woman wearing a pink ribbed tank top and black denim shorts, with her hands on her hips.

    The Challenge

    Jessica was pouring energy into email campaigns, but results were difficult to understand, deliverability was low, list segmentation was missing, and she had no clear way to track conversions. The list was burning out, and opt-in rates were stagnant at just 2%. Plus, she had no automated flows in place to recover abandoned sales or nurture new leads.

    On top of that, Jessica needed to grow her list fast, but without blowing her ad budget or attracting low-intent buyers.

What I did:

Started with a full email strategy reset:

  • New system set up and optimized for email deliverability, list segmentation, and tracking.

  • Set up high-converting automated flows:
    → Nurture sequences, abandoned cart recovery, and browse abandonment + more.

  • Replaced her flat discount opt-in with a “free gift with purchase” incentive. This better resonated with her audience (and proved more profitable)

Next, addressed the lead generation challenge:

  • Designed and launched a paid giveaway campaign to attract high-intent new subscribers

  • Built a conversion-focused email sequence to nurture these leads post-giveaway

  • Drove down cost-per-lead to under $1, while increasing brand awareness

Results

Results

Three young women dressed in colorful activewear sittingTogether on a white bench in front of a plain wooden wall.

In the first 30 days:

  • Increased her opt-in rate from 2% to 7% in one week

  • Boosted email-attributed revenue from $0 to $5K in week one

  • Broke even on the giveaway campaign (cost of media buyer + giveaway + lead cost)

  • The new list was primed, segmented, and nurtured for long-term growth


    Long-term results (from that campaign alone):

  • 1,422 new marketing-subscribed leads

  • 213 converted into customers

  • $119,381.92 in sales attributed to this campaign in 11 months.